I led messaging and strategy for Facebook, Meta and Apple’s iAd at global tentpoles like Cannes Lions, CES, Ad Week, DMEXCO, and MWC. This included defining the overarching theme for each years’ events, developing and delivering core narratives on topics ranging from emerging technology to safety and security and partnering on the physical development of the space. Critical to driving revenue annually, these events touched hundreds of clients and helped secure billions in revenue.

At Facebook and Meta, I recruited, hired and built the first business marketing teams behind Messenger, WhatsApp, Meta Spark, and Meta Quest. We shipped Meta/Facebook’s first (and defining) narratives on these topics, developed critical, global campaigns designed to drive both awareness and product adoption and partnered with creators, advertisers and developers to build lighthouse examples of the potential of each of these platforms.

At Apple, I led Channel Marketing for iAd, the advertising platform that has since grown into a multi-billion dollar product: Apple Search Ads. In my time at iAd, I recruited and led the team that built iAd’s brand, supported the launch of iTunes Radio (Apple Music’s predecessor) and championed the use of AR to demonstrate the tremendous potential of mobile advertising.

At MTV Networks I led on-air and digital integrated marketing for our movie studio partners, building custom creative for movies like Star Trek, I Love You Man, and Twilight. I was nominated for a Webby for MTV.com’s first ever HD streaming event with 20th Century Fox to promote Avatar. At NBCUniversal I built cross-platform and cross-network campaigns, including NBC’s first ever social TV program with Unilever.

In 2018, I cofounded Collective Horology, a company that develops unique collaborative watches for enthusiasts and retails fiercely independent brands. Since its founding, the company has 10x’d its revenue, and received critical acclaim for our collaborations with manufactures like IWC, Moser, URWERK and Zenith.